ECHO ST. WEST

Echo Street West is a retail and residential destination on Atlanta’s Westside, and it needed signage that could stop people on the street and the BeltLine. Working alongside the VS team, I helped turn every window panel into a statement piece, blending two distinct brands into one system. Echo Street brings bright color, whimsical shapes, handwritten type, and custom photography to court future retailers. Vibe, the residential brand, answers with tonal blues, pops of yellow, playful rounded type, and dotted textures that capture modern BeltLine living.