Good Group builds nightlife concepts steps from campus at high-potential universities. It needed a brand that could win over college crowds and serious investors at the same time. Working alongside the VS team, I helped shape an identity that’s bold by design, anchored by a stacked GG monogram whose letterforms flip and overlap into a mark built to last. Vibrant color, texture, and lifestyle imagery bring the nightlife energy to life across the website, merch, and print. The site runs on a flawless modular framework, ready to grow as Good Group opens in new markets.
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Whether you need a brand from scratch, a refresh that finally feels like you, or a second set of eyes on something you love, I’m all ears. Let’s make something worth talking about.
kenna gabor.