TERRACLEAR

TerraClear puts AI to work in the field, using robotics and machine vision to map farms down to buried rocks and quarter inch weeds. Their technology was ahead of the app built around it. Working alongside the VS team, I helped redesign the experience from the ground up. We audited every flow, cut the steps where growers stalled, and rebuilt onboarding, field setup, and map ordering so they feel as easy as shopping online. It all runs on a library of 34 component sets and 25 text styles that scales cleanly across mobile, tablet, and desktop, so the app works as well in the office as it does in the cab of a truck.